Mind Mapping

I conducted mind mapping exercises to begin my idea generation initially using the NHS as a central theme. Taking from this the theme of Bridgewater which is the name of the trust I will be rebranding and branching out into several subject areas including the Bridgewater canal, the area that the canal runs through and other images associated with the area, such as industry. I deduced that as the trust is being named after the Bridgewater canal that this would be a good place to start research.

The mind mapping exercise was very useful in coming up with further idea generation ideas. It has also produced areas of research, not only on the NHS but I will conduct research on Bridgewater itself to find historical information that may inform my designs. I have further mind mapped this idea and will conduct some visual research of the canal through photography, hopefully to find landmark sites that may be stylised and edited to form part of the logo. It may also produce some patterns that may be useful, I will have to do some experimentation.



I’ll conduct my reflection throughout this learning log using the Gibbs reflective model shown above. i’ve already come across a few problems when planning my project through my Gannt chart.

My client will only be releasing the official design brief for the project on 31st October so this had to be accounted for when planning the project.

This will limit the amount of time I have for client feed back in the early phases of the project and also caused a bit of panic for myself in regards to time management. There is, however, a positive side to this as it gives me a set period to concentrate on research. Further to this, the design brief will also be based on research conducted by the client themselves so it will be very specific. The client has also provided me with some details on the deliverables of the project so I can account for them in my time management as well.

Overall at first I viewed this set date for the brief as a negative in respect to my deadlines for the module but I think now, if sticking to my Gannt chart it could be a positive.

This is my gannt chart: pp_gannt_chart_cs5

I have also had some initial problems with time due to my part time job. To remedy this I have already reduced my hours at work so that I can concentrate more on the project. I will spend my time running up to the official brief release researching and conducting initial idea generation using a range of techniques.

Finding A Client…

Luckily I have already secured a client for my Professional Practice module:

The Bridgewater Community Health Care NHS Trust is a new organisation comprising of several previous NHS trusts and therefore requires rebranding within the new NHS structure. The client is the new trust and my contact will be Matthew Atherton, communications and marketing manager, Halton and St.Helens division.

I have not received the brief yet but from initial communication it will include a new identity for the trust comprising of a stand alone logo and one that will work with the existing NHS logo. As well as this, designs for a cover page for the NHS annual report and a series of A5 DL leaflets will be required.

I think this will be a suitable project including strict deadlines and client requirements due to the nature of the organisation. Not only will it  test my project management and client interaction skills but also my design skills as I will have to consider accessibility a lot more than I have in previous projects.