I went on a photography research day out around the Castlefield area of Manchester where the Bridgewater canal joins the Rochdale canal to try and find some inspiration for my logo ideas and found quite a lot of nice geometrical shapes and patterns that could be translated into a stylized logo. I walked down the canal from the crown court, past Canal street and Deansgate to get to Castlefield and walked around the whole area including down to the peoples history museum past the Museum of Science and Industry. Being in that area you can sort of feel how industrial it used to be. The huge railway viaducts that pass over pretty much the whole Castlefield Basin are very striking. Everything is red brick, which gave me some ideas for possible colours to use for the logo? There may be some problems with that due to the clients constraints however, I will investigate it further anyway. I feel it was a valuable exercise visiting the area as it gave me a lot of visual ideas and also ideas for colour as I mentioned. It kind of also made me try and relate the whole industrial feel to the NHS, the rise of industry and modernism leading itself to a better society and caring for others? Maybe there is a stronger link between industry, engrained in the Bridgewater canal, and the NHS that I had not considered and may be communicated in the new logo with great affect? I will almost certainly visit the canal again but maybe in a different area, not as industrial as Castlefield, to get a different feeling of the water.
The three railway viaducts that cross the basin. The furthest away made of tubular steel, the middle of wrought and cast iron and the closest of brick and iron.
Moorings found all along the canal sides.
A gear house for the basin with draw bridges.
The footbridge crossing the Bridgewater canal at the Castlefield Basin.
A monument made from a gear salvaged from the gear house.
Lock gate 88 on the Rochdale canal, lock 92 joins the Rochdale to the Bridgewater in Castlfield.
A draw bridge and converted warehouse, now flats and restaurants.