Final logo

The final logo has been approved by the client (via email) as concise and what they were looking for. They approve of the versatility and possibility of adaptation in the future for their own means. The mock ups provided were a suitable representation of how the identity may be formed and how the logo could be used but may need revising in the future. Also the tagline may be revised based on the clients own interests.

Overall I am pleased with the outcome. Despite relatively little feedback I have used the clients research and choices that they made from the concept stage to create a logo fitting for the new Bridgewater Trust. It works alongside the formal NHS logo, is versatile, simple and reflects the key values that the trust wish to communicate with its staff and community.

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