I conducted mind mapping exercises to begin my idea generation initially using the NHS as a central theme. Taking from this the theme of Bridgewater which is the name of the trust I will be rebranding and branching out into several subject areas including the Bridgewater canal, the area that the canal runs through and other images associated with the area, such as industry. I deduced that as the trust is being named after the Bridgewater canal that this would be a good place to start research.
The mind mapping exercise was very useful in coming up with further idea generation ideas. It has also produced areas of research, not only on the NHS but I will conduct research on Bridgewater itself to find historical information that may inform my designs. I have further mind mapped this idea and will conduct some visual research of the canal through photography, hopefully to find landmark sites that may be stylised and edited to form part of the logo. It may also produce some patterns that may be useful, I will have to do some experimentation.