History of Logo

I’ve conducted some initial research into the history of logo design but only web based, obviously I will expand on this in the coming weeks but I have found some interesting sites already.

Logo Orange is a site cataloging the history of logos form various companies around the world with a brief history of the origins of each and how they have evolved. Its got handy downloads of a lot of them as eps files which will help with my visual research and idea generation. It is a history of famous brand logos so is limited on that front.

Just Creative is the website/blog/portfolio of the graphic designer Jacob Cass. There are several interesting posts on the site including one differentiating logo from identity and brand which includes a good concise definition of a logo as… A logo is for… identification. A logo identifies a company or product via the use of a mark, flag, symbol or signature. There is also a post on five principles to designing a good logo that I can utilize in my own design.

1st Web Designer is a site of links to other logo inspiration websites, including catalogues of existing logos and sites with logo design advice.

Logo Pond is another site cataloging logo’s, professional and amateur for commenting and critiques by the public.

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